3 Reasons Churches Stop Using the New Movers’ List

For many decades, churches have used new movers’ lists as a way to reach those new to their area. But times are changing, and today, fewer and fewer churches are using this avenue in their outreach. Here are three reasons why:

The Accuracy of the List

Many pastors have become disenfranchised with the new movers’ list because of the lack of accuracy of the list. Many marketing databases have lumped sources into one big database and have then offered access to their lists. The lists are affordable but include all the refinances and utility bill changes along with the true new movers. This makes the list very unpredictable. Other companies take the time to purge and separate their lists, but then charge more – which brings us to reason #2…

The Cost of the List

Database companies that offer more accurate lists charge accordingly. Many times the cost will be based on the number of contacts provided or the number of zip codes requested. And many charge a minimum fee regardless. This cost has often discouraged churches from using the new movers’ list especially in more urban areas. Companies that provide 100, 200, or even 1,000 contacts a month will charge $50 – $100 a month.

Decline in Outreach Enthusiasm

Some churches have stopped using the new movers’ list due to a decline in outreach volunteers and enthusiasm. If churches are not careful, they can quickly let a small group of people shoulder all or most of the workload of the church. Oftentimes, when this occurs, outreach and ministries decline and eventually are left off. Many pastors may get discouraged in times of economic decline and feel that people are only moving out.

Conclusion

Maak Ministry offers new movers’ lists that are both accurate and affordable. These lists, if used right, can bring fresh enthusiasm and excitement to a church’s outreach ministry. With a generation distracted more than any generation before it, it important that churches determine to fight for their attention so that they might hear the Gospel. With a new movers’ list, churches can send postcards and mailers, have prayer teams pray for the new movers, make visits, and even use their list in social media to spread the message via that media as well.

To signup for a new movers; list in your area, call 717.271.9629 or email me at andy@newmoversforchurches.com


New Church + New Movers’ List = New Visitors

 

In September of 2016, Pastor Steve Boots started a church plant in Glen Allen, VA just outside of Richmond. Recently, he started receiving the new movers’ list in his area. With a small group of people, they began praying, writing postcards, and visiting the folks on the list. And God blessed!

Here is an excerpt from his latest update:

 In addition to knocking on many new doors, we have tried another approach that seems to be working here in our area. This county is in such a developmental stage that we are seeing many people move to this area. For that reason, we have begun getting a monthly list of all the new move-ins into this area. They are true move-ins, having moved from at least fifty miles away. (The list is very reliable, and I would be happy to share my source if you would like it.) The circle of outreach we chose is a five mile radius from our meeting place, and in January alone, we had 115 people move here. I had postcards printed that we split up between many different people in the church. Each person takes part of the list; writes a short, personalized note that I drafted; and mails their stack of postcards. We are then going back to visit every person who got a postcard, and I have to tell you, the reception has been wonderful. I have found that most people act like they already know you because they received a personalized card, so they are much more open to what we have to say about the gospel and about the personal invitation to church.  – Pastor Steve Boots, February-March 2017 Update

You can read the entire update here.  We are excited about what is happening in Glen Allen, VA. To learn more about how to receive a new movers’ list in your area, please call 717.271.9629 or email me at andy@newmoversforchurches.com.

 


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